Advertising Disclosure
Transparency in our advertising relationships and sponsored content policies.
Last Updated: November 18, 2025
Our Commitment to Transparency
At Fulcrum Intel, we believe in complete transparency regarding our advertising and promotional relationships. This Advertising Disclosure explains how we may earn compensation through various advertising channels and partnerships, and how we maintain editorial integrity while engaging in these business relationships.
We are committed to complying with all applicable advertising regulations and guidelines, including those established by the Federal Trade Commission and other relevant regulatory bodies. This disclosure is designed to help you understand the nature of our advertising relationships and make informed decisions about the content you consume on our website.
Affiliate Relationships and Partnerships
Affiliate Programs Participation
Fulcrum Intel may participate in affiliate marketing programs with various service providers and software companies that are relevant to our industry. When you click on certain links on our website and make a purchase or sign up for a service, we may receive a commission from that company.
These affiliate relationships exist with companies whose products or services we believe may be valuable to our clients and website visitors. However, our participation in affiliate programs does not influence our editorial content or the analytical services we provide to our clients.
Commission-Based Link Explanations
When we include affiliate links on our website:
- • The links may be tagged with tracking codes that identify traffic from our website
- • We earn a commission when you make a qualifying purchase through these links
- • The commission does not increase the price you pay for products or services
- • Commission rates vary depending on the affiliate program and product category
- • We may receive compensation even if you do not make an immediate purchase
Product Recommendation Policies
Our recommendations are based on our professional judgment and experience in the financial analysis industry. While we may earn commissions from affiliate relationships, we only recommend products and services that we believe offer genuine value to our audience.
We evaluate products and services based on their features, reliability, reputation, and suitability for our clients' needs. The existence of an affiliate relationship does not guarantee a recommendation, and we frequently recommend products and services with which we have no affiliate relationship.
Financial Relationship Transparency
We maintain full transparency about our financial relationships. When content includes affiliate links or is influenced by a commercial relationship, we make reasonable efforts to disclose this information clearly. Our goal is to ensure you understand when we may benefit financially from your actions while maintaining your trust in the integrity of our content.
Sponsored Content and Paid Promotions
Identification of Paid Content
From time to time, we may publish sponsored content or paid promotional materials on our website. Such content will be clearly identified using one or more of the following methods:
- • Clear labeling as "Sponsored Content," "Paid Promotion," or similar disclosure
- • Visual distinctions such as different formatting or background colors
- • Disclosure statements at the beginning or end of the content
- • Attribution to the sponsoring company or organization
Sponsored Post Labeling Policies
All sponsored posts and paid content are clearly marked to distinguish them from our editorial content. We adhere to advertising disclosure requirements set forth by regulatory authorities and industry best practices. Sponsored content is presented in a manner that makes it obvious to readers that the content is promotional in nature.
Brand Partnership Disclosures
We may form partnerships with brands and companies relevant to the financial analysis industry. These partnerships may include:
- • Joint content creation initiatives with partner companies
- • Collaborative research projects or analytical studies
- • Co-branded events, webinars, or educational materials
- • Marketing or promotional campaigns featuring our services
All brand partnerships are disclosed appropriately in the relevant content or materials.
Content Authenticity Guarantees
Even when content is sponsored or created in partnership with another organization, we maintain editorial control and ensure that all information is accurate, balanced, and valuable to our audience. Sponsored content undergoes the same quality review process as our editorial content and must meet our professional standards.
Third-Party Advertising Networks
Display Advertising Networks Used
We may use third-party advertising networks to display advertisements on our website. These networks may include:
- • Google AdSense and Google Ad Manager
- • Other reputable advertising platforms relevant to business and finance audiences
- • Retargeting and remarketing services
These advertising networks serve ads based on your browsing behavior and interests, using cookies and similar technologies.
Behavioral Targeting Disclosure
Third-party advertisers may use cookies and similar technologies to collect information about your browsing activity over time and across different websites. This information is used to deliver more relevant advertisements to you based on your interests and online behavior. This practice is known as interest-based advertising or behavioral targeting.
Cookie Usage for Advertising
Advertising cookies are used to:
- • Track which advertisements you have seen and how often
- • Measure the effectiveness of advertising campaigns
- • Prevent the same ad from being shown too frequently
- • Deliver advertisements that are more relevant to your interests
For more information about how we use cookies, please see our Cookie Policy.
Ad Personalization Practices
We and our advertising partners may personalize the advertisements shown to you based on various factors including your location, device type, browsing history, and demographic information. Personalized advertising helps ensure that the ads you see are more relevant to your professional interests and needs in the financial services sector.
Your Rights and Control Options
Ad Preference Management Options
You have several options to control the advertisements you see:
- • Adjust your cookie preferences on our Cookie Policy page
- • Use your browser settings to block or delete advertising cookies
- • Opt out of personalized advertising through industry opt-out tools
- • Use browser extensions or ad-blocking software
Opt-Out Procedures
To opt out of interest-based advertising:
- • Visit the Network Advertising Initiative opt-out page
- • Use the Digital Advertising Alliance's opt-out tool
- • Adjust your Google Ads settings if applicable
- • Enable "Do Not Track" settings in your browser
Please note that opting out of personalized advertising does not mean you will see fewer ads; it means the ads will be less tailored to your interests.
Data Collection for Advertising Purposes
When you visit our website, advertising networks may collect information such as your IP address, browser type, device identifier, pages visited, and time spent on pages. This information is used to serve relevant advertisements and measure campaign performance. For detailed information about data collection practices, please review our Privacy Policy.
Rights Under Privacy Regulations
Under various privacy regulations including GDPR and similar laws, you have rights regarding your personal data used for advertising purposes. These rights may include the right to access, rectify, erase, or restrict the processing of your data. To exercise these rights, please contact us using the information provided on our Contact page.
FTC Compliance and Regulatory Standards
Fulcrum Intel is committed to complying with all applicable advertising regulations, including the Federal Trade Commission's guidelines on endorsements and testimonials, native advertising disclosures, and truth in advertising standards. We believe that transparency in advertising benefits both our business and our clients.
If you have questions about our advertising practices or believe we have not adequately disclosed an advertising relationship, please contact us so we can address your concerns promptly.